Delivering Sensory Results!

You’ve heard of something leaving a bad taste in your mouth but how about a bad smell in your letterbox!?

‘Researchers of UK company Bodywise found that people who receive bills scented with androstenone, a pheromone produced by male sweat which is almost universally perceived as very unpleasant, were 17% more likely to pay up than those who received unscented bills’.

Why? Because not only does the androstenone smell unpleasant but, by males, it can be interpreted as threatening. Bills work you up into such a sweat anyway they don’t need to come with their own!

You can read more about the pros and cons of smelly bills by reading the SIRC Smell Report

A sight, sound and scent to behold!

Ralph Lauren's flagship London store, situated on New Bond Street, was
transformed into an interactive canvas for their 4D projection.

The presentation made use of the building's architecture, which appeared to open up
revealing a giant staircase on which 3D models descended. Other highlights of the
presentation were a giant red rotating handbag and live action polo players evoking the Ralph Lauren logo!

The impressive spectacle, which incorporated the brand's clothing and
accessories, was accompanied by dramatic music to give the event a real
sense of excitement. The experience was further enhanced by pumping fragrance
into the New Bond Street air. The 4D multi-sensory experience was clearly a sight, sound and scent to behold!

Take a look at this video of the whole 4D presentation - minus the fragrance!

The taste of the colour yellow is advertising gold!

Yellow Pages took their colourful name and turned in into a sensory sensation when they launched their search to find the taste of the colour yellow. The New Zealand based ad campaign was fronted by 28 year old New Zealander Josh Winger who had auditioned for the chance to design, market and distribute the yellow flavoured chocolate bars. Josh’s only source of help to complete his challenge was his trusty Yellow Pages! It turns out the taste of the colour yellow is pineapple & custard and to think I thought it was cheese!

The impressive campaign won a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010! Have a look at the video...the Sejuiced team was impressed by how tasty yellow chocolate looks. Maybe we’ll try a pineapple & custard milkshake at our next event!

All the flavours of the rainbow – make your brand taste as good as it looks!

SIRC (Social Issues Report Centre) has a very interesting report about our sense of smell. Not only does it explain the positive effect that smell has on mood and emotion, it goes on to say how using a blend of the senses works wonders! Researchers found that a cherry fragrance had a more positive effect when it was also supported by a visual element:

“The scent of cherries, for example, was accurately identified more often when presented along with the colour red – and subjects’ ability to identify the scent significantly enhanced their rating of its pleasantness.”

So why not incorporate your brand’s colour scheme and scent into your next exhibition stand? Associating appealing smells and tastes with your company will heighten your target audience’s enjoyment of your brand.

Read the whole report at the SIRC website! 

Good Food Magazine has the good sense to wrap up for winter!

The gift wrapped December issue of BBC Good Food Magazine has seen a 9% rise in ad revenue compared to last year’s issue. Could it be the eye-catching glitz of the front cover…? The Christmassy cover includes a foil masthead and gold or silver band. The visually stimulating and tactile element of this gift-like packaging is bound to make this magazine the most appealing on the shelf!

Find out what's inside the issue/present at the Brand Republic site!

JACKPOT! Turning scents into cents

Stimulating the sensation of smell in a positive way has been proven to encourage spending. The bright lights and signs of Las Vegas when accompanied with a pleasant smell added to the experience and made people spend more:

“In an experiment in a Las Vegas casino, the amount of money gambled in a slot machine increased by over 45% when the site was odourised with a pleasant aroma!”

Building an experience around a brand can be subconscious as well as conscious. Creating a good atmosphere for your audience at live events will make them feel more positively towards your product. Sejuiced has noticed that as soon as our blenders start whizzing at exhibitions, the smell of fresh fruit draws delegates onto the stand and once they start sipping our fresh smoothies the conversation really starts flowing! 

                                                                                                                                                                                                                      

Read more about smell's influence on consumers...