Create an advert that grips your audience

When Coca-Cola launched its "grip bottle" advertising campaign we were literally gripped! Their velcro lined billboards at bus stops had people stuck on the product before they even knew it! By enabling consumers to directly experience this new product feature, Coca-Cola created a buzz around their new grip bottles which boosted interest and sales. This product launch shows how marketing to the senses in an original way stirs the interest of your audience and creates a buzz around your brand!

Watch the sticky video on You Tube!

Get your tongue around this advert!

Welch's Grape Juice knows that magazine readers can be demanding. Why offer them a coupon for a free sample of their drink when they can taste it their and then?! The print ad gave readers the chance to peel and lick - yes lick the flavour right off the page! This instant taster makes a lot of sense - if people get to taste a product first they are much more likely to purchase it. We just wouldn't want to read that magazine after someone else!

To see a pic of this fruity sensory ad follow the link to trendhunter.com
http://www.trendhunter.com/trends/lickable-ads-welchs-grape-juice