Forget the 3D glasses...there's a new generation of sensory aids coming to the big screen

Fed up with over-sized and over-priced cinema food? Edible Cinema has come to the rescue with a cinematic tasting menu. The audience experiences tastes, smells and textures evocative of those that the characters are experiencing. Pairing the eating experience together with the film adds another sensory dimension, so the audience can experience the film more intensely.

Following their successful interpretation of Pan's Labyrinth at Notting Hill's Electric Cinema complete with pine-smoked popcorn, the next project is 'Spirited Away' featuring foaming tapioca 'soap' powder!

For further details, see

The Electric Cinema >>

The Aubin Cinema >>

Guardian Film Review >>

We'd love a ticket to their screening of Chocolat!

Walls Have Feelings Too!

It's well known that buildings affect how we behave, and now in the Gaîté Lyrique theatre in Paris it's a two way relationship!

As part of an exhibition titled Joue le Jeu, game design studio Hide&Seek has bestowed the building with a collection of senses. The building can hear, smell, feel and see, and while you're there, it's focusing those senses on you.

More about the interactive building by Hide and Seek >>

We love the bit about plucking at the building's heartstrings...imagine having this room at home!

Green branding without the sensory side-effects!

Whilst we're on the subject of branded greenery in urban spaces, we couldn't fail to notice the colourful Piritize bus stop installations gracing London this summer. Featuring real flowers, they are great for admiring nature close-up without the sneezing attacks!

Take a look at the Piriteze bus shelter created by BDA London >>

What's next - a revival of the classic roundabout sponsorship perhaps? Which leads us onto thinking...if our favourite brand sponsored a roundabout, what would it look like...??

Peugeot's "home grown" advert as seen in Milan

This natural advert for Peugeot's electric car caught our attention when we worked in Milan recently. Such a simple and well executed concept: we wanted to climb up and touch it! Expect to see more branded living walls soon - we predict that this is a "growing" trend for 2012...