Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Have you seen MY business card?

Yes, we’ve seen your business card; it’s a white rectangle with some black writing on it. BORING!

When you want to attract instant attention and really get your identity remembered, the standard business card just doesn’t cut it. This hand held extension of your business brand can do MUCH more to be noticed! Appealing to the sense of touch is sensible...but the sense of taste? Now that’s sensational!

When you hand your business card to a new contact would you rather they put your card in their mouth instead of in their wallet? Multi-sensory marketing re-invents the business card in the form of bite size promotional tools that will have people salivating over your services!

Even if they do devour your details or your card melts in their pocket, your prospective client won’t think your marketing’s bland!  

Melt in the mouth business card

Baked to perfection business card

Meaty marketing business card

Scent you a letter

Royal Mail promises to deliver sensational results with their ‘Sensory Mail’. They enable recipients to connect with your brand in a fresh and, in the case of smell, an emotional way. A scented letter will definitely stand out from the rest of the post!

"Fragrance can be added to all types of paper and self-adhesive labels, fabric, plastic and metal. When the consumer touches the micro-capsules, the fragrance is released."

Like perfumed letters from a lover, the legendary connection between smell and memory is utilised. Associating your brand with a scent means that the memory of your brand may be recalled next time your customer comes into contact with that scent in the future.