Create an advert that grips your audience

When Coca-Cola launched its "grip bottle" advertising campaign we were literally gripped! Their velcro lined billboards at bus stops had people stuck on the product before they even knew it! By enabling consumers to directly experience this new product feature, Coca-Cola created a buzz around their new grip bottles which boosted interest and sales. This product launch shows how marketing to the senses in an original way stirs the interest of your audience and creates a buzz around your brand!

Watch the sticky video on You Tube!

Get your tongue around this advert!

Welch's Grape Juice knows that magazine readers can be demanding. Why offer them a coupon for a free sample of their drink when they can taste it their and then?! The print ad gave readers the chance to peel and lick - yes lick the flavour right off the page! This instant taster makes a lot of sense - if people get to taste a product first they are much more likely to purchase it. We just wouldn't want to read that magazine after someone else!

To see a pic of this fruity sensory ad follow the link to trendhunter.com
http://www.trendhunter.com/trends/lickable-ads-welchs-grape-juice

Instant success with the senses!

When we appeal to a person's senses we are tapping into their unconscious reactions and instincts. It is well known that smell can evoke memories almost instantaneously and that colour can influence emotions. Researchers at MIT have proven that touch affects the decision making process. All these different elements can be combined to form an extra sensory experience that appeals to your audience. Through subtle use of comfortable seating, colour and scent, you can create an experience of your brand that immerses your audience.

In the chapter 'Fighting the Battle, How to make the Case for the New Marketing Paradigm' from the book ‘The Role of the Senses in Our Era’ it states:

'We unconsciously gather information about our surroundings through our senses. They paint a picture of our surroundings for us and guide us in our decision-making processes...Consumers process sensory information instantaneously, giving sensory marketing an immediacy that’s lacking in methods that treat consumers as purely rational beings.'

So to gain an instant response from your target audience, remember to engage all their senses - both conscious and subconscious!

Read the chapter for more sensory marketing info...

A birthday greeting with a touch of magic

Card company American Greetings has launched “Magic Touch™” cards which deliver a multi-sensory experience to surprised recipients. The greetings can be controlled by the reader if they rub a section of their card…the little characters on the card will then sing ‘Happy Birthday’ in their honor!

For example, pat faster and the cat meows the song faster, strum the guitar slower and the rift slows down as well. Additional characters include a rabbit as well as a hot guy singing the perfect birthday tune!

Here at Sejuiced we think this interactive element is rather fun. Engaging a person with their birthday card almost makes it a present, no? (or are we just getting carried away here!!)

Check out this stroke of genius at the American Greetings website

Attract attention at exhibitions via the 5 senses

It seems that we're not the only ones to be smitten by the senses! Premier event marketing and experience marketing agency, George P Johnson, offers tips on creating an impactful exhibition presence using the 5 senses...

Read the Rules of Atttraction, Exhibiting Magazine, April 2011

 

Stop the bus! I want to warm up.

Caribou Coffee is giving Minneapolis residents a heart-warming improvement to their journey to convey their "Hot 'n Wholesome" message. They have installed oven-shaped bus shelters complete with working heaters to recreate the warmth of a cooked breakfast and a hot cup of coffee. We think this would bring welcome cheer to commuters during the winter months! 

See for yourself!

The mass appeal of vanilla - it's pure and simple!

The light and delicate scent of vanilla was incorporated into many a nineties fragrance!  So what is it about the scent of vanilla that still makes it so popular? The SIRC (Social Issues Report Centre) considers the sociological and psychological reasons behind vanilla's lasting appeal. Sejuiced has learnt the simple vanilla milkshake is not just a classic flavour; it can represent a whole lot more!

"Vanilla is associated not only with warmth, softness and caring, but also has connotations of purity and simplicity."

Communicating your message through the cultural associations people have with scents is a great way to evoke your brand in a subtle but effective way. Click here to find out more!

Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Have you seen MY business card?

Yes, we’ve seen your business card; it’s a white rectangle with some black writing on it. BORING!

When you want to attract instant attention and really get your identity remembered, the standard business card just doesn’t cut it. This hand held extension of your business brand can do MUCH more to be noticed! Appealing to the sense of touch is sensible...but the sense of taste? Now that’s sensational!

When you hand your business card to a new contact would you rather they put your card in their mouth instead of in their wallet? Multi-sensory marketing re-invents the business card in the form of bite size promotional tools that will have people salivating over your services!

Even if they do devour your details or your card melts in their pocket, your prospective client won’t think your marketing’s bland!  

Melt in the mouth business card

Baked to perfection business card

Meaty marketing business card

Scent you a letter

Royal Mail promises to deliver sensational results with their ‘Sensory Mail’. They enable recipients to connect with your brand in a fresh and, in the case of smell, an emotional way. A scented letter will definitely stand out from the rest of the post!

"Fragrance can be added to all types of paper and self-adhesive labels, fabric, plastic and metal. When the consumer touches the micro-capsules, the fragrance is released."

Like perfumed letters from a lover, the legendary connection between smell and memory is utilised. Associating your brand with a scent means that the memory of your brand may be recalled next time your customer comes into contact with that scent in the future.