Wednesday 27 October 2010

A touching story...

The researchers at MIT bring us more discoveries that will change the way we think about the world! This time we learn about the power of touch and its influence on decision making. The associations we have with textures and weights seem to have a subconscious affect on the choices we make. In the instance of the C.V. and the heavy clip-board, the connotation that weight has worth and quality makes it seem like the candidate being interviewed is more worthy of the job than when their C.V. is presented on a light clip-board. It's interesting to see how something insignificant and unrelated to the decision being made can have such a huge impact on it!

The article goes on to explain how these findings have great potential in the field of marketing - a fascinating read! At Sejuiced we have found that people see smoothies as a luxury item. Fresh handmade drinks suggest quality, health and goodness and to top it off they taste delicious! Hopefully grabbing hold of a glass of our vitamin packed treats at a event will subtly link those qualities with the brand we are representing! If the guys at MIT are right we're on to a winner!


Have a look at the the full article on the MIT webpage!

See it, touch it, want it!

Take a tip from IKEA by using touch to turn your exhibition stand into an experience. Let visitors interact with your brand and the physical connection will become emotional. Emotional connections to brands stay in the memory as will a great experience. 

Sejuiced offers a fresh and fun exhibition experience with our smoothie bars. They’ll have your brand in the palm of their hand with our branded smoothie bottles…let them browse your stand and enjoy the experience. You’ll have them transfixed in your zone!



Read more about the sense research undertaken at IKEA...

Friday 15 October 2010

Marketing to the 5 Senses: #1 Taste

The connection between taste and memory means eating and drinking is more than just a necessity, it becomes an experience. Marketing that uses the sense of taste reaches an instinctual part of the mind. Eating or drinking something that produces positive feelings means the next time that food is tasted the memory or emotions of that taste experience will be recalled. Creating a bond between a wonderful taste and your brand is a great way to form a lasting connection with your customer.

Taste comes in handy because it encourages our body to consume the nutrients it needs. When we crave something that's taste pointing us in the right direction!  We can get vitamins from sour fruits, minerals from salty foods like veg and carbohydrates from sweet foods.  If you offer your customers delicious fresh smoothies your brand will stay fresh in their minds!

The newest discovery about taste occurred in the early 20th century. It was the discovery of a fifth primary taste. Before there were four tastes that made up all the complex tastes we encounter: sweet, salty, sour and bitter. A Japanese scientist, Kikunae Ikeda, discovered Umami. This taste is the response to salts of glutamtic acid. Umami and means 'delicious savory taste'. It became the fifth primary taste in 1985 when scientists failed to recreate the taste with combinations of the other four. It is thought that the taste of fat may be the sixth primary taste…eeeeew! What’s your favourite taste?