The researchers at MIT bring us more discoveries that will change the way we think about the world! This time we learn about the power of touch and its influence on decision making. The associations we have with textures and weights seem to have a subconscious affect on the choices we make. In the instance of the C.V. and the heavy clip-board, the connotation that weight has worth and quality makes it seem like the candidate being interviewed is more worthy of the job than when their C.V. is presented on a light clip-board. It's interesting to see how something insignificant and unrelated to the decision being made can have such a huge impact on it!
The article goes on to explain how these findings have great potential in the field of marketing - a fascinating read! At Sejuiced we have found that people see smoothies as a luxury item. Fresh handmade drinks suggest quality, health and goodness and to top it off they taste delicious! Hopefully grabbing hold of a glass of our vitamin packed treats at a event will subtly link those qualities with the brand we are representing! If the guys at MIT are right we're on to a winner!
Have a look at the the full article on the MIT webpage!
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