Scent you a letter

Royal Mail promises to deliver sensational results with their ‘Sensory Mail’. They enable recipients to connect with your brand in a fresh and, in the case of smell, an emotional way. A scented letter will definitely stand out from the rest of the post!

"Fragrance can be added to all types of paper and self-adhesive labels, fabric, plastic and metal. When the consumer touches the micro-capsules, the fragrance is released."

Like perfumed letters from a lover, the legendary connection between smell and memory is utilised. Associating your brand with a scent means that the memory of your brand may be recalled next time your customer comes into contact with that scent in the future.