Friday, 19 August 2011

Create an advert that grips your audience

When Coca-Cola launched its "grip bottle" advertising campaign we were literally gripped! Their velcro lined billboards at bus stops had people stuck on the product before they even knew it! By enabling consumers to directly experience this new product feature, Coca-Cola created a buzz around their new grip bottles which boosted interest and sales. This product launch shows how marketing to the senses in an original way stirs the interest of your audience and creates a buzz around your brand!

Watch the sticky video on You Tube!

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