The mass appeal of vanilla - it's pure and simple!

The light and delicate scent of vanilla was incorporated into many a nineties fragrance!  So what is it about the scent of vanilla that still makes it so popular? The SIRC (Social Issues Report Centre) considers the sociological and psychological reasons behind vanilla's lasting appeal. Sejuiced has learnt the simple vanilla milkshake is not just a classic flavour; it can represent a whole lot more!

"Vanilla is associated not only with warmth, softness and caring, but also has connotations of purity and simplicity."

Communicating your message through the cultural associations people have with scents is a great way to evoke your brand in a subtle but effective way. Click here to find out more!