You’ve heard of something leaving a bad taste in your mouth but how about a bad smell in your letterbox!?
‘Researchers of UK company Bodywise found that people who receive bills scented with androstenone, a pheromone produced by male sweat which is almost universally perceived as very unpleasant, were 17% more likely to pay up than those who received unscented bills’.
Why? Because not only does the androstenone smell unpleasant but, by males, it can be interpreted as threatening. Bills work you up into such a sweat anyway they don’t need to come with their own!
You can read more about the pros and cons of smelly bills by reading the SIRC Smell Report
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