Causing a sensation in the Columbian press!

Sejuiced's bespoke drinks have caught the eye of prestigious Columbian newspaper, "El Tiempo". In an article on Sensory Marketing, Sejuiced was named as one of a handful of organisations in Europe leading the way in multi-sensory campaigns.

Click here to read the full version of the sensory marketing article in El Tiempo featuring Sejuiced (use Google translate for the English version)

The new Internet Sensation...Search and Smell with the Google Nose!

Google have launched a fabulous new product which promises "one fragrant Google Experience"
Watch the Google Nose Video to find out more. 

Smell a rat?? Yes, sadly it was just an April Fools' prank! 
We reckon it's just a matter of time before Google's programmers come to their senses and start work on creating the real thing!

Green branding without the sensory side-effects!

Whilst we're on the subject of branded greenery in urban spaces, we couldn't fail to notice the colourful Piritize bus stop installations gracing London this summer. Featuring real flowers, they are great for admiring nature close-up without the sneezing attacks!

Take a look at the Piriteze bus shelter created by BDA London >>

What's next - a revival of the classic roundabout sponsorship perhaps? Which leads us onto thinking...if our favourite brand sponsored a roundabout, what would it look like...??

Peugeot's "home grown" advert as seen in Milan

This natural advert for Peugeot's electric car caught our attention when we worked in Milan recently. Such a simple and well executed concept: we wanted to climb up and touch it! Expect to see more branded living walls soon - we predict that this is a "growing" trend for 2012...

Instant success with the senses!

When we appeal to a person's senses we are tapping into their unconscious reactions and instincts. It is well known that smell can evoke memories almost instantaneously and that colour can influence emotions. Researchers at MIT have proven that touch affects the decision making process. All these different elements can be combined to form an extra sensory experience that appeals to your audience. Through subtle use of comfortable seating, colour and scent, you can create an experience of your brand that immerses your audience.

In the chapter 'Fighting the Battle, How to make the Case for the New Marketing Paradigm' from the book ‘The Role of the Senses in Our Era’ it states:

'We unconsciously gather information about our surroundings through our senses. They paint a picture of our surroundings for us and guide us in our decision-making processes...Consumers process sensory information instantaneously, giving sensory marketing an immediacy that’s lacking in methods that treat consumers as purely rational beings.'

So to gain an instant response from your target audience, remember to engage all their senses - both conscious and subconscious!

Read the chapter for more sensory marketing info...

A birthday greeting with a touch of magic

Card company American Greetings has launched “Magic Touch™” cards which deliver a multi-sensory experience to surprised recipients. The greetings can be controlled by the reader if they rub a section of their card…the little characters on the card will then sing ‘Happy Birthday’ in their honor!

For example, pat faster and the cat meows the song faster, strum the guitar slower and the rift slows down as well. Additional characters include a rabbit as well as a hot guy singing the perfect birthday tune!

Here at Sejuiced we think this interactive element is rather fun. Engaging a person with their birthday card almost makes it a present, no? (or are we just getting carried away here!!)

Check out this stroke of genius at the American Greetings website

Attract attention at exhibitions via the 5 senses

It seems that we're not the only ones to be smitten by the senses! Premier event marketing and experience marketing agency, George P Johnson, offers tips on creating an impactful exhibition presence using the 5 senses...

Read the Rules of Atttraction, Exhibiting Magazine, April 2011

 

Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Have you seen MY business card?

Yes, we’ve seen your business card; it’s a white rectangle with some black writing on it. BORING!

When you want to attract instant attention and really get your identity remembered, the standard business card just doesn’t cut it. This hand held extension of your business brand can do MUCH more to be noticed! Appealing to the sense of touch is sensible...but the sense of taste? Now that’s sensational!

When you hand your business card to a new contact would you rather they put your card in their mouth instead of in their wallet? Multi-sensory marketing re-invents the business card in the form of bite size promotional tools that will have people salivating over your services!

Even if they do devour your details or your card melts in their pocket, your prospective client won’t think your marketing’s bland!  

Melt in the mouth business card

Baked to perfection business card

Meaty marketing business card

Scent you a letter

Royal Mail promises to deliver sensational results with their ‘Sensory Mail’. They enable recipients to connect with your brand in a fresh and, in the case of smell, an emotional way. A scented letter will definitely stand out from the rest of the post!

"Fragrance can be added to all types of paper and self-adhesive labels, fabric, plastic and metal. When the consumer touches the micro-capsules, the fragrance is released."

Like perfumed letters from a lover, the legendary connection between smell and memory is utilised. Associating your brand with a scent means that the memory of your brand may be recalled next time your customer comes into contact with that scent in the future.

Marketing to the 5 Senses: #2 Smell

Smell's direct connection to memory and emotion means that it has a great influence over behaviour and this has been utilised successfully in scent marketing.
Have you heard of the scenario when an estate agent shows a prospective buyer around a property they have a pot of coffee brewing or cakes baking in the oven?
The estate agent is using the customer’s familiarity and memories of these scents to build an image of a lifestyle within that house. They are creating an atmosphere that makes the people viewing the property feel at home. Marketing towards the sense of smell means they can imply the house would make a wonderful home without having to say it!

How does this all work? Our olfactory receptor cells - stimulated by air born molecules - send electrical impulses to the brain's limbic system, the most ancient and primitive part of the brain. In addition to our sense of smell, this area of the brain controls long term memory, emotion and behaviour. Marketing towards these three elements through the sense of smell is a brilliant way of enticing your target audience.

Marketing to the 5 Senses: #1 Taste

The connection between taste and memory means eating and drinking is more than just a necessity, it becomes an experience. Marketing that uses the sense of taste reaches an instinctual part of the mind. Eating or drinking something that produces positive feelings means the next time that food is tasted the memory or emotions of that taste experience will be recalled. Creating a bond between a wonderful taste and your brand is a great way to form a lasting connection with your customer.

Taste comes in handy because it encourages our body to consume the nutrients it needs. When we crave something that's taste pointing us in the right direction!  We can get vitamins from sour fruits, minerals from salty foods like veg and carbohydrates from sweet foods.  If you offer your customers delicious fresh smoothies your brand will stay fresh in their minds!

The newest discovery about taste occurred in the early 20th century. It was the discovery of a fifth primary taste. Before there were four tastes that made up all the complex tastes we encounter: sweet, salty, sour and bitter. A Japanese scientist, Kikunae Ikeda, discovered Umami. This taste is the response to salts of glutamtic acid. Umami and means 'delicious savory taste'. It became the fifth primary taste in 1985 when scientists failed to recreate the taste with combinations of the other four. It is thought that the taste of fat may be the sixth primary taste…eeeeew! What’s your favourite taste?