Forget the 3D glasses...there's a new generation of sensory aids coming to the big screen

Fed up with over-sized and over-priced cinema food? Edible Cinema has come to the rescue with a cinematic tasting menu. The audience experiences tastes, smells and textures evocative of those that the characters are experiencing. Pairing the eating experience together with the film adds another sensory dimension, so the audience can experience the film more intensely.

Following their successful interpretation of Pan's Labyrinth at Notting Hill's Electric Cinema complete with pine-smoked popcorn, the next project is 'Spirited Away' featuring foaming tapioca 'soap' powder!

For further details, see

The Electric Cinema >>

The Aubin Cinema >>

Guardian Film Review >>

We'd love a ticket to their screening of Chocolat!

Stop the bus! I want to warm up.

Caribou Coffee is giving Minneapolis residents a heart-warming improvement to their journey to convey their "Hot 'n Wholesome" message. They have installed oven-shaped bus shelters complete with working heaters to recreate the warmth of a cooked breakfast and a hot cup of coffee. We think this would bring welcome cheer to commuters during the winter months! 

See for yourself!

The taste of the colour yellow is advertising gold!

Yellow Pages took their colourful name and turned in into a sensory sensation when they launched their search to find the taste of the colour yellow. The New Zealand based ad campaign was fronted by 28 year old New Zealander Josh Winger who had auditioned for the chance to design, market and distribute the yellow flavoured chocolate bars. Josh’s only source of help to complete his challenge was his trusty Yellow Pages! It turns out the taste of the colour yellow is pineapple & custard and to think I thought it was cheese!

The impressive campaign won a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010! Have a look at the video...the Sejuiced team was impressed by how tasty yellow chocolate looks. Maybe we’ll try a pineapple & custard milkshake at our next event!