Yellow Pages took their colourful name and turned in into a sensory sensation when they launched their search to find the taste of the colour yellow. The New Zealand based ad campaign was fronted by 28 year old New Zealander Josh Winger who had auditioned for the chance to design, market and distribute the yellow flavoured chocolate bars. Josh’s only source of help to complete his challenge was his trusty Yellow Pages! It turns out the taste of the colour yellow is pineapple & custard and to think I thought it was cheese!
The impressive campaign won a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010! Have a look at the video...the Sejuiced team was impressed by how tasty yellow chocolate looks. Maybe we’ll try a pineapple & custard milkshake at our next event!
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