Causing a sensation in the Columbian press!

Sejuiced's bespoke drinks have caught the eye of prestigious Columbian newspaper, "El Tiempo". In an article on Sensory Marketing, Sejuiced was named as one of a handful of organisations in Europe leading the way in multi-sensory campaigns.

Click here to read the full version of the sensory marketing article in El Tiempo featuring Sejuiced (use Google translate for the English version)

Attract attention at exhibitions via the 5 senses

It seems that we're not the only ones to be smitten by the senses! Premier event marketing and experience marketing agency, George P Johnson, offers tips on creating an impactful exhibition presence using the 5 senses...

Read the Rules of Atttraction, Exhibiting Magazine, April 2011

 

Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Read, Taste, Talk and Watch – How an audience succumbed to the rum!

In 2007 CBS Television used the sense of taste to get tongues wagging about the premiere of their new drama series ‘Cane’.

The show told the story of a Cuban-American family who produced rum. The inventive campaign advertised Lucia Duque Rum which was the fictional brand featured on the show. The adverts ran in the L.A. and New York editions.of Rolling Stone Magazine and included a dissolvable non-alcholic “Lucia Duque Rum” flavoured  Peel n’ Taste® strip invented by First Flavor.

This gave the readers a real taste for the show and the first episode attracted a 11 million strong audience…the highest figure recorded for that airtime slot for 8 years! Taking integrated marketing to a new level, the family was also seen discussing how to market its Duque rum on the show.

 We reckon it was a total sensory success for First Flavor and CBS!

Good Food Magazine has the good sense to wrap up for winter!

The gift wrapped December issue of BBC Good Food Magazine has seen a 9% rise in ad revenue compared to last year’s issue. Could it be the eye-catching glitz of the front cover…? The Christmassy cover includes a foil masthead and gold or silver band. The visually stimulating and tactile element of this gift-like packaging is bound to make this magazine the most appealing on the shelf!

Find out what's inside the issue/present at the Brand Republic site!