Make your Workplace Totally Sensational!

Have you ever felt that your office environment is a bit sterile and soulless?

How we feel at work can affect our performance as much as what we know. By forgetting about our senses, employers are missing out on powerful drivers of enjoyment, motivation, creativity, mood and energy…it’s common sense!

In our presentation, we provide strategies and ideas for reconnecting with our senses to help create a happy, healthy and more productive workplace. From the use of calming colour schemes to the invigorating fragrances of cinnamon and peppermint, there are plenty of cool yet cost-effective tactics you can use to harness the senses to your advantage!


>> Get your teeth into Sejuiced's presentation on "Creating a Sensational Workplace Through the Senses!"

Homing in on the Senses

The sensory pavillion is in the house at Milan Design Week!

BE OPEN commissioned award-winning architect and designer Christophe Pillet to create the "House of the Senses" - a sensory exploration which calls upon our sixth sense, intuition. The installation challenges pre-conceptions of structure by interplaying unusual materials. Visitors enter a simple black wooden box covered in vegetation. On the three walls of the pavillion are projected a constantly changing series of moving images, whilst the floor and ceiling are made from a reflective material which distorts our impression of space.

"I wanted to give a pared down, almost simplistic vision of architecture,” says Pillet. “The outside is rather 'quaint' - a simple black wood box, covered in vegetation. Inside an eclectic, impressionistic collage of random video images loops in no particular order. The visitor can only have a visceral response to these very different experiences - a sensory overload.”

Bringing design and architecture together, the "House of the Senses" creates an intense multi-sensory experience which inventively combines nature, technology and structure. 

What next for Pillet? On his "wish list" is creating a space using only light as the material...we can't wait to be  enlightened!

Watch the Interview with Christophe Pillet in the House of Senses for a glimpse of the action.

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Read more about BE OPEN's sensory feast at Milan Design Week and catch the review in Dexigner.

Instant success with the senses!

When we appeal to a person's senses we are tapping into their unconscious reactions and instincts. It is well known that smell can evoke memories almost instantaneously and that colour can influence emotions. Researchers at MIT have proven that touch affects the decision making process. All these different elements can be combined to form an extra sensory experience that appeals to your audience. Through subtle use of comfortable seating, colour and scent, you can create an experience of your brand that immerses your audience.

In the chapter 'Fighting the Battle, How to make the Case for the New Marketing Paradigm' from the book ‘The Role of the Senses in Our Era’ it states:

'We unconsciously gather information about our surroundings through our senses. They paint a picture of our surroundings for us and guide us in our decision-making processes...Consumers process sensory information instantaneously, giving sensory marketing an immediacy that’s lacking in methods that treat consumers as purely rational beings.'

So to gain an instant response from your target audience, remember to engage all their senses - both conscious and subconscious!

Read the chapter for more sensory marketing info...

Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Office Olfaction - let your staff smell more than instant coffee this Monday morning!

Our acute sense of smell can influence our mood and thought processes. Taking this into account, some multi-sensory savvy bosses have perked up their work force with the help of scent stimulation!  This tactic has helped to boost performance…

'One Japanese company uses citrus scent to stimulate its workers at the start of the day, floral scents to boost their concentration in the late morning / early afternoon and woody scents such as cedar and cypress to relieve tiredness at lunchtime and in the evening.'

After your Christmas party why not refresh and revive your staff with a range of
energy boosting smoothies? Our peppermint and mango recipe will awaken and revive your employees so they can concentrate on their work with a smoothie smile on their face!

Visit the 'Scent Report'

Ahhhh…Bring on the Christmas Cinnamon nostalgia!

For memories of Christmases past, swap that peppermint candy cane for a glass of warm mulled wine with a cinnamon kick! In Bianca Grohmann's and David Thomas' impressive sounding 'Brand Memory effects of Retronasal Olfaction' they discuss how research has demonstrated that the scent of cinnamon has a greater power to help stimulate memory recall than peppermint.

'Retronasal Olfaction occurs during eating and drinking, and combines with the sense of taste, audition, and somatosensory perception of texture and fattiness to form flavour experience (Duffy, Cain, & Ferris, 1999).'

The sensation of flavour occurs through a combination of receptors in the mouth and nose being stimulated. When we eat, a majority of the flavour we experience is perceived by through our sense of smell. The area in our brain that processes scent also controls memory and emotion which means there is a strong link between them. Grohmann and Thomas explain:

'In a memory task, Zoladz and Raudenbush (2005) compared retronasally [which means through eating, drinking or in this case chewing ]administered odorants and found that peppermint increases performance on memory tasks over a no gum and no flavor gum condition, but was consistently outperformed by cinnamon odorant.'

Read 'Brand Memory effects of Retronasal Olfaction' for all the festive details!

Get your gloves on! This “wall of ice” touch screen is soooo cool!

Researchers at Nokia in Finland are making the most out of wintery conditions by using them as inspiration for their technological advances! They have forged a wall made completely from ice and turned it into an interactive computing interface.

The giant computer monitor demonstrates that you can turn just about any surface into an interactive display.  Also known as “pervasive computing”, this advance enables computers to leave the confines of our desks and become partly embedded in our surroundings, allowing people to interact with many types of computer-generated media without using a formal computer.(Image: Nokia)

This is definitely something to keep an eye on as it develops …imagine the huge impact it will have on an exhibition stand or as an advertising billboard! Take a look at the video of the impressive ice wall which produces virtual flames in responses to being touched.

JACKPOT! Turning scents into cents

Stimulating the sensation of smell in a positive way has been proven to encourage spending. The bright lights and signs of Las Vegas when accompanied with a pleasant smell added to the experience and made people spend more:

“In an experiment in a Las Vegas casino, the amount of money gambled in a slot machine increased by over 45% when the site was odourised with a pleasant aroma!”

Building an experience around a brand can be subconscious as well as conscious. Creating a good atmosphere for your audience at live events will make them feel more positively towards your product. Sejuiced has noticed that as soon as our blenders start whizzing at exhibitions, the smell of fresh fruit draws delegates onto the stand and once they start sipping our fresh smoothies the conversation really starts flowing! 

                                                                                                                                                                                                                      

Read more about smell's influence on consumers...

A touching story...

The researchers at MIT bring us more discoveries that will change the way we think about the world! This time we learn about the power of touch and its influence on decision making. The associations we have with textures and weights seem to have a subconscious affect on the choices we make. In the instance of the C.V. and the heavy clip-board, the connotation that weight has worth and quality makes it seem like the candidate being interviewed is more worthy of the job than when their C.V. is presented on a light clip-board. It's interesting to see how something insignificant and unrelated to the decision being made can have such a huge impact on it!

The article goes on to explain how these findings have great potential in the field of marketing - a fascinating read! At Sejuiced we have found that people see smoothies as a luxury item. Fresh handmade drinks suggest quality, health and goodness and to top it off they taste delicious! Hopefully grabbing hold of a glass of our vitamin packed treats at a event will subtly link those qualities with the brand we are representing! If the guys at MIT are right we're on to a winner!


Have a look at the the full article on the MIT webpage!

See it, touch it, want it!

Take a tip from IKEA by using touch to turn your exhibition stand into an experience. Let visitors interact with your brand and the physical connection will become emotional. Emotional connections to brands stay in the memory as will a great experience. 

Sejuiced offers a fresh and fun exhibition experience with our smoothie bars. They’ll have your brand in the palm of their hand with our branded smoothie bottles…let them browse your stand and enjoy the experience. You’ll have them transfixed in your zone!

Read more about the sense research undertaken at IKEA...