Make your Workplace Totally Sensational!

Have you ever felt that your office environment is a bit sterile and soulless?

How we feel at work can affect our performance as much as what we know. By forgetting about our senses, employers are missing out on powerful drivers of enjoyment, motivation, creativity, mood and energy…it’s common sense!

In our presentation, we provide strategies and ideas for reconnecting with our senses to help create a happy, healthy and more productive workplace. From the use of calming colour schemes to the invigorating fragrances of cinnamon and peppermint, there are plenty of cool yet cost-effective tactics you can use to harness the senses to your advantage!


>> Get your teeth into Sejuiced's presentation on "Creating a Sensational Workplace Through the Senses!"

Get your tongue around this advert!

Welch's Grape Juice knows that magazine readers can be demanding. Why offer them a coupon for a free sample of their drink when they can taste it their and then?! The print ad gave readers the chance to peel and lick - yes lick the flavour right off the page! This instant taster makes a lot of sense - if people get to taste a product first they are much more likely to purchase it. We just wouldn't want to read that magazine after someone else!

To see a pic of this fruity sensory ad follow the link to trendhunter.com
http://www.trendhunter.com/trends/lickable-ads-welchs-grape-juice

Have you seen MY business card?

Yes, we’ve seen your business card; it’s a white rectangle with some black writing on it. BORING!

When you want to attract instant attention and really get your identity remembered, the standard business card just doesn’t cut it. This hand held extension of your business brand can do MUCH more to be noticed! Appealing to the sense of touch is sensible...but the sense of taste? Now that’s sensational!

When you hand your business card to a new contact would you rather they put your card in their mouth instead of in their wallet? Multi-sensory marketing re-invents the business card in the form of bite size promotional tools that will have people salivating over your services!

Even if they do devour your details or your card melts in their pocket, your prospective client won’t think your marketing’s bland!  

Melt in the mouth business card

Baked to perfection business card

Meaty marketing business card

Read, Taste, Talk and Watch – How an audience succumbed to the rum!

In 2007 CBS Television used the sense of taste to get tongues wagging about the premiere of their new drama series ‘Cane’.

The show told the story of a Cuban-American family who produced rum. The inventive campaign advertised Lucia Duque Rum which was the fictional brand featured on the show. The adverts ran in the L.A. and New York editions.of Rolling Stone Magazine and included a dissolvable non-alcholic “Lucia Duque Rum” flavoured  Peel n’ Taste® strip invented by First Flavor.

This gave the readers a real taste for the show and the first episode attracted a 11 million strong audience…the highest figure recorded for that airtime slot for 8 years! Taking integrated marketing to a new level, the family was also seen discussing how to market its Duque rum on the show.

 We reckon it was a total sensory success for First Flavor and CBS!

Ahhhh…Bring on the Christmas Cinnamon nostalgia!

For memories of Christmases past, swap that peppermint candy cane for a glass of warm mulled wine with a cinnamon kick! In Bianca Grohmann's and David Thomas' impressive sounding 'Brand Memory effects of Retronasal Olfaction' they discuss how research has demonstrated that the scent of cinnamon has a greater power to help stimulate memory recall than peppermint.

'Retronasal Olfaction occurs during eating and drinking, and combines with the sense of taste, audition, and somatosensory perception of texture and fattiness to form flavour experience (Duffy, Cain, & Ferris, 1999).'

The sensation of flavour occurs through a combination of receptors in the mouth and nose being stimulated. When we eat, a majority of the flavour we experience is perceived by through our sense of smell. The area in our brain that processes scent also controls memory and emotion which means there is a strong link between them. Grohmann and Thomas explain:

'In a memory task, Zoladz and Raudenbush (2005) compared retronasally [which means through eating, drinking or in this case chewing ]administered odorants and found that peppermint increases performance on memory tasks over a no gum and no flavor gum condition, but was consistently outperformed by cinnamon odorant.'

Read 'Brand Memory effects of Retronasal Olfaction' for all the festive details!

There’s more to flavour than taste…

When we experience flavour it is a combination of both our taste and olfactory (smell) receptors being stimulated. This explains why it is hard to taste some foods when we have a cold as we are not getting the complete experience. Also as people age, they begin to lose their sense of smell and because taste is related to smell, they do not enjoy different food flavours as intensely.

Using the two senses of taste and smell together to promote a brand is a great way to create a stronger link to the brand through a more complete sensory experience.

The taste of the colour yellow is advertising gold!

Yellow Pages took their colourful name and turned in into a sensory sensation when they launched their search to find the taste of the colour yellow. The New Zealand based ad campaign was fronted by 28 year old New Zealander Josh Winger who had auditioned for the chance to design, market and distribute the yellow flavoured chocolate bars. Josh’s only source of help to complete his challenge was his trusty Yellow Pages! It turns out the taste of the colour yellow is pineapple & custard and to think I thought it was cheese!

The impressive campaign won a Gold Titanium/Integrated award, a Gold Media Lion, and a Bronze Cyber Lion at Cannes International Advertising Festival 2010! Have a look at the video...the Sejuiced team was impressed by how tasty yellow chocolate looks. Maybe we’ll try a pineapple & custard milkshake at our next event!

All the flavours of the rainbow – make your brand taste as good as it looks!

SIRC (Social Issues Report Centre) has a very interesting report about our sense of smell. Not only does it explain the positive effect that smell has on mood and emotion, it goes on to say how using a blend of the senses works wonders! Researchers found that a cherry fragrance had a more positive effect when it was also supported by a visual element:

“The scent of cherries, for example, was accurately identified more often when presented along with the colour red – and subjects’ ability to identify the scent significantly enhanced their rating of its pleasantness.”

So why not incorporate your brand’s colour scheme and scent into your next exhibition stand? Associating appealing smells and tastes with your company will heighten your target audience’s enjoyment of your brand.

Read the whole report at the SIRC website! 

Marketing to the 5 Senses: #1 Taste

The connection between taste and memory means eating and drinking is more than just a necessity, it becomes an experience. Marketing that uses the sense of taste reaches an instinctual part of the mind. Eating or drinking something that produces positive feelings means the next time that food is tasted the memory or emotions of that taste experience will be recalled. Creating a bond between a wonderful taste and your brand is a great way to form a lasting connection with your customer.

Taste comes in handy because it encourages our body to consume the nutrients it needs. When we crave something that's taste pointing us in the right direction!  We can get vitamins from sour fruits, minerals from salty foods like veg and carbohydrates from sweet foods.  If you offer your customers delicious fresh smoothies your brand will stay fresh in their minds!

The newest discovery about taste occurred in the early 20th century. It was the discovery of a fifth primary taste. Before there were four tastes that made up all the complex tastes we encounter: sweet, salty, sour and bitter. A Japanese scientist, Kikunae Ikeda, discovered Umami. This taste is the response to salts of glutamtic acid. Umami and means 'delicious savory taste'. It became the fifth primary taste in 1985 when scientists failed to recreate the taste with combinations of the other four. It is thought that the taste of fat may be the sixth primary taste…eeeeew! What’s your favourite taste?