Welch's Grape Juice knows that magazine readers can be demanding. Why offer them a coupon for a free sample of their drink when they can taste it their and then?! The print ad gave readers the chance to peel and lick - yes lick the flavour right off the page! This instant taster makes a lot of sense - if people get to taste a product first they are much more likely to purchase it. We just wouldn't want to read that magazine after someone else!
To see a pic of this fruity sensory ad follow the link to trendhunter.com
http://www.trendhunter.com/trends/lickable-ads-welchs-grape-juice
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