Create an advert that grips your audience

When Coca-Cola launched its "grip bottle" advertising campaign we were literally gripped! Their velcro lined billboards at bus stops had people stuck on the product before they even knew it! By enabling consumers to directly experience this new product feature, Coca-Cola created a buzz around their new grip bottles which boosted interest and sales. This product launch shows how marketing to the senses in an original way stirs the interest of your audience and creates a buzz around your brand!

Watch the sticky video on You Tube!

Get your tongue around this advert!

Welch's Grape Juice knows that magazine readers can be demanding. Why offer them a coupon for a free sample of their drink when they can taste it their and then?! The print ad gave readers the chance to peel and lick - yes lick the flavour right off the page! This instant taster makes a lot of sense - if people get to taste a product first they are much more likely to purchase it. We just wouldn't want to read that magazine after someone else!

To see a pic of this fruity sensory ad follow the link to trendhunter.com
http://www.trendhunter.com/trends/lickable-ads-welchs-grape-juice

Instant success with the senses!

When we appeal to a person's senses we are tapping into their unconscious reactions and instincts. It is well known that smell can evoke memories almost instantaneously and that colour can influence emotions. Researchers at MIT have proven that touch affects the decision making process. All these different elements can be combined to form an extra sensory experience that appeals to your audience. Through subtle use of comfortable seating, colour and scent, you can create an experience of your brand that immerses your audience.

In the chapter 'Fighting the Battle, How to make the Case for the New Marketing Paradigm' from the book ‘The Role of the Senses in Our Era’ it states:

'We unconsciously gather information about our surroundings through our senses. They paint a picture of our surroundings for us and guide us in our decision-making processes...Consumers process sensory information instantaneously, giving sensory marketing an immediacy that’s lacking in methods that treat consumers as purely rational beings.'

So to gain an instant response from your target audience, remember to engage all their senses - both conscious and subconscious!

Read the chapter for more sensory marketing info...

JACKPOT! Turning scents into cents

Stimulating the sensation of smell in a positive way has been proven to encourage spending. The bright lights and signs of Las Vegas when accompanied with a pleasant smell added to the experience and made people spend more:

“In an experiment in a Las Vegas casino, the amount of money gambled in a slot machine increased by over 45% when the site was odourised with a pleasant aroma!”

Building an experience around a brand can be subconscious as well as conscious. Creating a good atmosphere for your audience at live events will make them feel more positively towards your product. Sejuiced has noticed that as soon as our blenders start whizzing at exhibitions, the smell of fresh fruit draws delegates onto the stand and once they start sipping our fresh smoothies the conversation really starts flowing! 

                                                                                                                                                                                                                      

Read more about smell's influence on consumers...

A touching story...

The researchers at MIT bring us more discoveries that will change the way we think about the world! This time we learn about the power of touch and its influence on decision making. The associations we have with textures and weights seem to have a subconscious affect on the choices we make. In the instance of the C.V. and the heavy clip-board, the connotation that weight has worth and quality makes it seem like the candidate being interviewed is more worthy of the job than when their C.V. is presented on a light clip-board. It's interesting to see how something insignificant and unrelated to the decision being made can have such a huge impact on it!

The article goes on to explain how these findings have great potential in the field of marketing - a fascinating read! At Sejuiced we have found that people see smoothies as a luxury item. Fresh handmade drinks suggest quality, health and goodness and to top it off they taste delicious! Hopefully grabbing hold of a glass of our vitamin packed treats at a event will subtly link those qualities with the brand we are representing! If the guys at MIT are right we're on to a winner!


Have a look at the the full article on the MIT webpage!

See it, touch it, want it!

Take a tip from IKEA by using touch to turn your exhibition stand into an experience. Let visitors interact with your brand and the physical connection will become emotional. Emotional connections to brands stay in the memory as will a great experience. 

Sejuiced offers a fresh and fun exhibition experience with our smoothie bars. They’ll have your brand in the palm of their hand with our branded smoothie bottles…let them browse your stand and enjoy the experience. You’ll have them transfixed in your zone!

Read more about the sense research undertaken at IKEA...