Causing a sensation in the Columbian press!

Sejuiced's bespoke drinks have caught the eye of prestigious Columbian newspaper, "El Tiempo". In an article on Sensory Marketing, Sejuiced was named as one of a handful of organisations in Europe leading the way in multi-sensory campaigns.

Click here to read the full version of the sensory marketing article in El Tiempo featuring Sejuiced (use Google translate for the English version)

Green branding without the sensory side-effects!

Whilst we're on the subject of branded greenery in urban spaces, we couldn't fail to notice the colourful Piritize bus stop installations gracing London this summer. Featuring real flowers, they are great for admiring nature close-up without the sneezing attacks!

Take a look at the Piriteze bus shelter created by BDA London >>

What's next - a revival of the classic roundabout sponsorship perhaps? Which leads us onto thinking...if our favourite brand sponsored a roundabout, what would it look like...??

Attract attention at exhibitions via the 5 senses

It seems that we're not the only ones to be smitten by the senses! Premier event marketing and experience marketing agency, George P Johnson, offers tips on creating an impactful exhibition presence using the 5 senses...

Read the Rules of Atttraction, Exhibiting Magazine, April 2011

 

Stop the bus! I want to warm up.

Caribou Coffee is giving Minneapolis residents a heart-warming improvement to their journey to convey their "Hot 'n Wholesome" message. They have installed oven-shaped bus shelters complete with working heaters to recreate the warmth of a cooked breakfast and a hot cup of coffee. We think this would bring welcome cheer to commuters during the winter months! 

See for yourself!

Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Read, Taste, Talk and Watch – How an audience succumbed to the rum!

In 2007 CBS Television used the sense of taste to get tongues wagging about the premiere of their new drama series ‘Cane’.

The show told the story of a Cuban-American family who produced rum. The inventive campaign advertised Lucia Duque Rum which was the fictional brand featured on the show. The adverts ran in the L.A. and New York editions.of Rolling Stone Magazine and included a dissolvable non-alcholic “Lucia Duque Rum” flavoured  Peel n’ Taste® strip invented by First Flavor.

This gave the readers a real taste for the show and the first episode attracted a 11 million strong audience…the highest figure recorded for that airtime slot for 8 years! Taking integrated marketing to a new level, the family was also seen discussing how to market its Duque rum on the show.

 We reckon it was a total sensory success for First Flavor and CBS!

People quick to experience the Google Chrome Game!

An interactive game promoting the Google Chrome browser managed the impossible – it tore the Westfield crowd away from their Christmas shopping! The public could take part in the multi-sensory action by being transported into the game!

The gamer stood on the Google Chrome platform and when the music started their colour changing   silhouette appeared on the HUGE paint splattered gaming canvas projected on the side of Westfield Shopping Centre! This interactive game involved bouncing multicoloured balls around the bright background by moving your body fast and furiously! The bold moving patterns, music and engaging gaming experience meant the fun went on all day - everyone wanted to be a rainbow coloured 10ft computer game character!

Forget the speed of light, this quick paced multi-sensory experience allowed the participants to experience 'Fast is moving at the speed of chrome'. Watch the video to see the interactive fun bouncing about on your screen!

A sight, sound and scent to behold!

Ralph Lauren's flagship London store, situated on New Bond Street, was
transformed into an interactive canvas for their 4D projection.

The presentation made use of the building's architecture, which appeared to open up
revealing a giant staircase on which 3D models descended. Other highlights of the
presentation were a giant red rotating handbag and live action polo players evoking the Ralph Lauren logo!

The impressive spectacle, which incorporated the brand's clothing and
accessories, was accompanied by dramatic music to give the event a real
sense of excitement. The experience was further enhanced by pumping fragrance
into the New Bond Street air. The 4D multi-sensory experience was clearly a sight, sound and scent to behold!

Take a look at this video of the whole 4D presentation - minus the fragrance!