Ralph Lauren's flagship London store, situated on New Bond Street, was
transformed into an interactive canvas for their 4D projection.
The presentation made use of the building's architecture, which appeared to open up
revealing a giant staircase on which 3D models descended. Other highlights of the
presentation were a giant red rotating handbag and live action polo players evoking the Ralph Lauren logo!
The impressive spectacle, which incorporated the brand's clothing and
accessories, was accompanied by dramatic music to give the event a real
sense of excitement. The experience was further enhanced by pumping fragrance
into the New Bond Street air. The 4D multi-sensory experience was clearly a sight, sound and scent to behold!
Take a look at this video of the whole 4D presentation - minus the fragrance!
No comments:
Post a Comment