All the flavours of the rainbow – make your brand taste as good as it looks!

SIRC (Social Issues Report Centre) has a very interesting report about our sense of smell. Not only does it explain the positive effect that smell has on mood and emotion, it goes on to say how using a blend of the senses works wonders! Researchers found that a cherry fragrance had a more positive effect when it was also supported by a visual element:

“The scent of cherries, for example, was accurately identified more often when presented along with the colour red – and subjects’ ability to identify the scent significantly enhanced their rating of its pleasantness.”

So why not incorporate your brand’s colour scheme and scent into your next exhibition stand? Associating appealing smells and tastes with your company will heighten your target audience’s enjoyment of your brand.

Read the whole report at the SIRC website!