Stimulating the sensation of smell in a positive way has been proven to encourage spending. The bright lights and signs of Las Vegas when accompanied with a pleasant smell added to the experience and made people spend more:
“In an experiment in a Las Vegas casino, the amount of money gambled in a slot machine increased by over 45% when the site was odourised with a pleasant aroma!”
Building an experience around a brand can be subconscious as well as conscious. Creating a good atmosphere for your audience at live events will make them feel more positively towards your product. Sejuiced has noticed that as soon as our blenders start whizzing at exhibitions, the smell of fresh fruit draws delegates onto the stand and once they start sipping our fresh smoothies the conversation really starts flowing!
Read more about smell's influence on consumers...
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