Create a great workplace by satisfying the senses!

Spruce up your office atmosphere with Sejuiced's top ten tips on creating a great place to work...
Why not turn an unused shelf into a book exchange..? A great plan for sorting out your summer holiday reading!!
Find out how to help your workplace become happier and healthier by making some simple switches...we're confident you'll be flavour of the month!

The new Internet Sensation...Search and Smell with the Google Nose!

Google have launched a fabulous new product which promises "one fragrant Google Experience"
Watch the Google Nose Video to find out more. 

Smell a rat?? Yes, sadly it was just an April Fools' prank! 
We reckon it's just a matter of time before Google's programmers come to their senses and start work on creating the real thing!

Instant success with the senses!

When we appeal to a person's senses we are tapping into their unconscious reactions and instincts. It is well known that smell can evoke memories almost instantaneously and that colour can influence emotions. Researchers at MIT have proven that touch affects the decision making process. All these different elements can be combined to form an extra sensory experience that appeals to your audience. Through subtle use of comfortable seating, colour and scent, you can create an experience of your brand that immerses your audience.

In the chapter 'Fighting the Battle, How to make the Case for the New Marketing Paradigm' from the book ‘The Role of the Senses in Our Era’ it states:

'We unconsciously gather information about our surroundings through our senses. They paint a picture of our surroundings for us and guide us in our decision-making processes...Consumers process sensory information instantaneously, giving sensory marketing an immediacy that’s lacking in methods that treat consumers as purely rational beings.'

So to gain an instant response from your target audience, remember to engage all their senses - both conscious and subconscious!

Read the chapter for more sensory marketing info...

Scent you a letter

Royal Mail promises to deliver sensational results with their ‘Sensory Mail’. They enable recipients to connect with your brand in a fresh and, in the case of smell, an emotional way. A scented letter will definitely stand out from the rest of the post!

"Fragrance can be added to all types of paper and self-adhesive labels, fabric, plastic and metal. When the consumer touches the micro-capsules, the fragrance is released."

Like perfumed letters from a lover, the legendary connection between smell and memory is utilised. Associating your brand with a scent means that the memory of your brand may be recalled next time your customer comes into contact with that scent in the future.

Office Olfaction - let your staff smell more than instant coffee this Monday morning!

Our acute sense of smell can influence our mood and thought processes. Taking this into account, some multi-sensory savvy bosses have perked up their work force with the help of scent stimulation!  This tactic has helped to boost performance…

'One Japanese company uses citrus scent to stimulate its workers at the start of the day, floral scents to boost their concentration in the late morning / early afternoon and woody scents such as cedar and cypress to relieve tiredness at lunchtime and in the evening.'

After your Christmas party why not refresh and revive your staff with a range of
energy boosting smoothies? Our peppermint and mango recipe will awaken and revive your employees so they can concentrate on their work with a smoothie smile on their face!

Visit the 'Scent Report'

Ahhhh…Bring on the Christmas Cinnamon nostalgia!

For memories of Christmases past, swap that peppermint candy cane for a glass of warm mulled wine with a cinnamon kick! In Bianca Grohmann's and David Thomas' impressive sounding 'Brand Memory effects of Retronasal Olfaction' they discuss how research has demonstrated that the scent of cinnamon has a greater power to help stimulate memory recall than peppermint.

'Retronasal Olfaction occurs during eating and drinking, and combines with the sense of taste, audition, and somatosensory perception of texture and fattiness to form flavour experience (Duffy, Cain, & Ferris, 1999).'

The sensation of flavour occurs through a combination of receptors in the mouth and nose being stimulated. When we eat, a majority of the flavour we experience is perceived by through our sense of smell. The area in our brain that processes scent also controls memory and emotion which means there is a strong link between them. Grohmann and Thomas explain:

'In a memory task, Zoladz and Raudenbush (2005) compared retronasally [which means through eating, drinking or in this case chewing ]administered odorants and found that peppermint increases performance on memory tasks over a no gum and no flavor gum condition, but was consistently outperformed by cinnamon odorant.'

Read 'Brand Memory effects of Retronasal Olfaction' for all the festive details!

Marketing to the 5 Senses: #2 Smell

Smell's direct connection to memory and emotion means that it has a great influence over behaviour and this has been utilised successfully in scent marketing.
Have you heard of the scenario when an estate agent shows a prospective buyer around a property they have a pot of coffee brewing or cakes baking in the oven?
The estate agent is using the customer’s familiarity and memories of these scents to build an image of a lifestyle within that house. They are creating an atmosphere that makes the people viewing the property feel at home. Marketing towards the sense of smell means they can imply the house would make a wonderful home without having to say it!

How does this all work? Our olfactory receptor cells - stimulated by air born molecules - send electrical impulses to the brain's limbic system, the most ancient and primitive part of the brain. In addition to our sense of smell, this area of the brain controls long term memory, emotion and behaviour. Marketing towards these three elements through the sense of smell is a brilliant way of enticing your target audience.

There’s more to flavour than taste…

When we experience flavour it is a combination of both our taste and olfactory (smell) receptors being stimulated. This explains why it is hard to taste some foods when we have a cold as we are not getting the complete experience. Also as people age, they begin to lose their sense of smell and because taste is related to smell, they do not enjoy different food flavours as intensely.

Using the two senses of taste and smell together to promote a brand is a great way to create a stronger link to the brand through a more complete sensory experience.