Sense you're missing out...?

Premier experience marketing agency, George P Johnson recommends the benefits of sensory marketing in this month's Exhibiting magazine:

"Often overlooked are ways to play on the senses to deliver a deeper brand experience. Identify sounds, smells and textures that epitomise your brand and support your message."

To assist you with ideas, Sejuiced has contributed a feature packed full of research and tips on how to incorporate multi-sensory elements into your exhibiting strategy. Click here to find out how to engage the five senses to the fullest!

Have you seen MY business card?

Yes, we’ve seen your business card; it’s a white rectangle with some black writing on it. BORING!

When you want to attract instant attention and really get your identity remembered, the standard business card just doesn’t cut it. This hand held extension of your business brand can do MUCH more to be noticed! Appealing to the sense of touch is sensible...but the sense of taste? Now that’s sensational!

When you hand your business card to a new contact would you rather they put your card in their mouth instead of in their wallet? Multi-sensory marketing re-invents the business card in the form of bite size promotional tools that will have people salivating over your services!

Even if they do devour your details or your card melts in their pocket, your prospective client won’t think your marketing’s bland!  

Melt in the mouth business card

Baked to perfection business card

Meaty marketing business card

Scent you a letter

Royal Mail promises to deliver sensational results with their ‘Sensory Mail’. They enable recipients to connect with your brand in a fresh and, in the case of smell, an emotional way. A scented letter will definitely stand out from the rest of the post!

"Fragrance can be added to all types of paper and self-adhesive labels, fabric, plastic and metal. When the consumer touches the micro-capsules, the fragrance is released."

Like perfumed letters from a lover, the legendary connection between smell and memory is utilised. Associating your brand with a scent means that the memory of your brand may be recalled next time your customer comes into contact with that scent in the future.

Have a Multi-Sensory Christmas and a Happy New Year!

Research with a Christmas twist indicates that stimulating a combination of senses heightens shoppers’ perceptions in a retail environment. Multi-sensory marketing experiments that combined Christmas music with a scent traditionally associated with Christmas (for example Apple Spiced Cinnamon) together proved more effective:

The report states that:

'The results of this experiment indicate that consistency between an ambient scent and music in a retail setting leads to more favorable perceptions of the store, its merchandise, and the store environment. Behavioral intentions to visit the store are also positively affected by consistency between ambient scent and music. When inconsistency exists between the ambient scent and music, however, evaluations and behavioral intentions are not affected and in some instances are negatively affected.'

Creating a coherent theme and atmosphere with the use of multi-sensory marketing has a positive impact on customers and gets your brand’s message heard (and in this case smelt!).You can also use these techniques on an exhibition stand to immerse your visitors in a total sensory experience!

Read 'It’s Beginning to Smell (and Sound) a Lot Like Christmas: The Interactive Effects of Ambient Scent and Music in a Retail Setting' to see the detailed results of  Eric R. Spangenberg's, Bianca Grohmann's and David E. Sprott's experiments.

Vanilla, the sweetest cure to your ailments!

It tastes delicious and its gentle scent calms, vanilla's popularity know no bounds! But
did you know vanilla possesses numerous health benefits too?

As it is full of antioxidants vanilla can help fight against the damage caused to your body by free radicals. They can also stop repertory inflammation. The vanillin hydrobenaldenlyde vanilla contains can help aid depression, settle an upset stomachs and relieve fever.

Vanilla oil has antiseptic properties and also aids sleep as it  reduces blood pressure.

There's more! The scent of vanilla not only has the power to influence mood, relaxing
people and making them less anxious, it also works as an appetite suppressant. Having a scented candle lit this January may help your New Year's Resolution to shed a few pounds!

Read more about the benefits of the scent of vanilla...
Natutural-homeremedies.com has some more interesting information too!

Read, Taste, Talk and Watch – How an audience succumbed to the rum!

In 2007 CBS Television used the sense of taste to get tongues wagging about the premiere of their new drama series ‘Cane’.

The show told the story of a Cuban-American family who produced rum. The inventive campaign advertised Lucia Duque Rum which was the fictional brand featured on the show. The adverts ran in the L.A. and New York editions.of Rolling Stone Magazine and included a dissolvable non-alcholic “Lucia Duque Rum” flavoured  Peel n’ Taste® strip invented by First Flavor.

This gave the readers a real taste for the show and the first episode attracted a 11 million strong audience…the highest figure recorded for that airtime slot for 8 years! Taking integrated marketing to a new level, the family was also seen discussing how to market its Duque rum on the show.

 We reckon it was a total sensory success for First Flavor and CBS!

Office Olfaction - let your staff smell more than instant coffee this Monday morning!

Our acute sense of smell can influence our mood and thought processes. Taking this into account, some multi-sensory savvy bosses have perked up their work force with the help of scent stimulation!  This tactic has helped to boost performance…

'One Japanese company uses citrus scent to stimulate its workers at the start of the day, floral scents to boost their concentration in the late morning / early afternoon and woody scents such as cedar and cypress to relieve tiredness at lunchtime and in the evening.'

After your Christmas party why not refresh and revive your staff with a range of
energy boosting smoothies? Our peppermint and mango recipe will awaken and revive your employees so they can concentrate on their work with a smoothie smile on their face!

Visit the 'Scent Report'