Green branding without the sensory side-effects!

Whilst we're on the subject of branded greenery in urban spaces, we couldn't fail to notice the colourful Piritize bus stop installations gracing London this summer. Featuring real flowers, they are great for admiring nature close-up without the sneezing attacks!

Take a look at the Piriteze bus shelter created by BDA London >>

What's next - a revival of the classic roundabout sponsorship perhaps? Which leads us onto thinking...if our favourite brand sponsored a roundabout, what would it look like...??

Peugeot's "home grown" advert as seen in Milan

This natural advert for Peugeot's electric car caught our attention when we worked in Milan recently. Such a simple and well executed concept: we wanted to climb up and touch it! Expect to see more branded living walls soon - we predict that this is a "growing" trend for 2012...

Create an advert that grips your audience

When Coca-Cola launched its "grip bottle" advertising campaign we were literally gripped! Their velcro lined billboards at bus stops had people stuck on the product before they even knew it! By enabling consumers to directly experience this new product feature, Coca-Cola created a buzz around their new grip bottles which boosted interest and sales. This product launch shows how marketing to the senses in an original way stirs the interest of your audience and creates a buzz around your brand!

Watch the sticky video on You Tube!

Get your tongue around this advert!

Welch's Grape Juice knows that magazine readers can be demanding. Why offer them a coupon for a free sample of their drink when they can taste it their and then?! The print ad gave readers the chance to peel and lick - yes lick the flavour right off the page! This instant taster makes a lot of sense - if people get to taste a product first they are much more likely to purchase it. We just wouldn't want to read that magazine after someone else!

To see a pic of this fruity sensory ad follow the link to trendhunter.com
http://www.trendhunter.com/trends/lickable-ads-welchs-grape-juice

Instant success with the senses!

When we appeal to a person's senses we are tapping into their unconscious reactions and instincts. It is well known that smell can evoke memories almost instantaneously and that colour can influence emotions. Researchers at MIT have proven that touch affects the decision making process. All these different elements can be combined to form an extra sensory experience that appeals to your audience. Through subtle use of comfortable seating, colour and scent, you can create an experience of your brand that immerses your audience.

In the chapter 'Fighting the Battle, How to make the Case for the New Marketing Paradigm' from the book ‘The Role of the Senses in Our Era’ it states:

'We unconsciously gather information about our surroundings through our senses. They paint a picture of our surroundings for us and guide us in our decision-making processes...Consumers process sensory information instantaneously, giving sensory marketing an immediacy that’s lacking in methods that treat consumers as purely rational beings.'

So to gain an instant response from your target audience, remember to engage all their senses - both conscious and subconscious!

Read the chapter for more sensory marketing info...

A birthday greeting with a touch of magic

Card company American Greetings has launched “Magic Touch™” cards which deliver a multi-sensory experience to surprised recipients. The greetings can be controlled by the reader if they rub a section of their card…the little characters on the card will then sing ‘Happy Birthday’ in their honor!

For example, pat faster and the cat meows the song faster, strum the guitar slower and the rift slows down as well. Additional characters include a rabbit as well as a hot guy singing the perfect birthday tune!

Here at Sejuiced we think this interactive element is rather fun. Engaging a person with their birthday card almost makes it a present, no? (or are we just getting carried away here!!)

Check out this stroke of genius at the American Greetings website

Attract attention at exhibitions via the 5 senses

It seems that we're not the only ones to be smitten by the senses! Premier event marketing and experience marketing agency, George P Johnson, offers tips on creating an impactful exhibition presence using the 5 senses...

Read the Rules of Atttraction, Exhibiting Magazine, April 2011